SUITS

Before Suits was the breakout Netflix hit of 2023, it was the breakout USA Network hit of 2011-2019 - during which time I had the opportunity to creative direct campaigns for quite a few seasons.

The show’s winning mix of drama and comedy allowed us to focus on either one at various times, as you’ll see in the examples below...

If you’re looking for clues to the show’s lasting appeal, you could do worse than start with this promo for its fifth season.

With a lack of new footage available, we put together a supercut to remind fans of everything they’d been missing about their favorite show... all the things that made Suits, Suits.

Other times we had to play it straight and focus on the drama stakes - like the following season when [SPOILER ALERT!] Mike was going to prison...

We further stoked fan anticpation for that season by sparking virtual watercooler conversation around who was responsible for sending Mike to prison.  With hints and clues dropping each week in the lead-up to the season premiere, fans couldn’t wait to tune in and discover... WHO SOLD MIKE OUT?

When the time finally came to say goodbye to Suits, we really dialed up the emotion with shameless tugging-of-the-heartstrings - and played to fans’ nostalgia for the early (and most popular) seasons of the show... 

We made the final season a celebration of the series, with “classic Suits moments” interstitials containing flashbacks and cast messages, all leading up to a series finale packed with behind the scenes content and teary farwells.