GAME OF SUITS
Social/press stunt
Suits was big in 2013 – but not as big as Game of Thrones.
And when actors from GoT joined the Suits cast for a season, we wanted to make the most of it. Along with some custom art for EW, we put together a Suits trailer in the style of an overly dramatic Game of Thrones promo, letting fans know where they could now find some of their favorite actors – and demonstrating that the law firm of Pearson-Darby could be as dangerous and double-dealing a place as Westeros.
Originally intended only for social and digital, the spot generated so much buzz with fans of both shows that it ended up on-air as well. And Michelle Fairley (Lady Stark) thought it was "bloody brilliant..."
And when actors from GoT joined the Suits cast for a season, we wanted to make the most of it. Along with some custom art for EW, we put together a Suits trailer in the style of an overly dramatic Game of Thrones promo, letting fans know where they could now find some of their favorite actors – and demonstrating that the law firm of Pearson-Darby could be as dangerous and double-dealing a place as Westeros.
Originally intended only for social and digital, the spot generated so much buzz with fans of both shows that it ended up on-air as well. And Michelle Fairley (Lady Stark) thought it was "bloody brilliant..."
Check out more fun stuff I did for Suits here, here and here.