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MR. ROBOT

Retro ad break


︎ 2017 PromaxBDA Bronze: Interstitial and Program Wraps Campaign

During an in-show dream sequence that transformed an episode of Mr. Robot into a cheesy 90s sitcom, we didn’t want regular commercials to ruin the moment. So we rewarded live viewers with retro promos, full of old-school graphics and in-show references – we even persuaded Budweiser to air a Bud Light spot from 1990.


The retro ad break also provided the perfect excuse to finally cut the L.A. Law-style trailer for Suits that I'd been itching to do.



Check out more fun stuff I did for Mr. Robot here, here and here.