MR. ROBOT
Season 2 digital campaign
︎ 2016 Clio Entertainment Gold: Television/Streaming: Social Media, Multi-Platform
︎ 2016 Clio Entertainment Bronze: Television/Streaming: Social Media, Social Video
︎ 2017 Shorty Award Gold: Best Multi-Platform Campaign
︎ 2017 Webby Winner: Social, Arts & Entertainment (Video)
︎ 2017 PromaxBDA Gold: Best Use of Social Media to Promote a Program or Series
︎ 2017 Facebook Award: The “These-Campaigns-Filled-Us-With-Awe” Category
To stoke fan anticipation for the second season of Mr. Robot, we recruited the show’s fictitious hacker group fsociety to help spread the word through a two-stage social media campaign that produced incredible online buzz and media coverage.
And where there’s an innovative and successful social media campaign, there’s case study video to prove it...
And where there’s an innovative and successful social media campaign, there’s case study video to prove it...
Check out more fun stuff I did for Mr. Robot here, here and here.