https://joshuahertz.com joshuahertz Tue, 12 Dec 2023 01:18:45 +0000 https://joshuahertz.com en https://joshuahertz.com/Front-page Fri, 27 Oct 2023 14:02:04 +0000 joshuahertz https://joshuahertz.com/Front-page <img width="2953" height="249" width_o="2953" height_o="249" data-src="https://freight.cargo.site/t/original/i/8cac15e354fd4b44e4dc5ab756f48c0a23ca1d22eab35b7d34071d2d27c9859e/name-flat-with-borders-bw.png" data-mid="203635472" border="0" src="https://freight.cargo.site/w/1000/i/8cac15e354fd4b44e4dc5ab756f48c0a23ca1d22eab35b7d34071d2d27c9859e/name-flat-with-borders-bw.png" /> In the immortal words of Peter Gabriel... “Hi there!” Like the url says, I’m Joshua Hertz.&nbsp; Most people just call me Josh, unless they’re mad at me or trying to sell me something - and historically, I’ve been the one trying to sell stuff.&nbsp; I started out as a copywriter in advertising before moving into creative promo and brand marketing at NBCUniversal and Viaplay. An experienced creative director, I am skilled at telling stories, building brands, developing creative strategies and crafting compelling, effective multi-platform campaigns. Check out some of my work and get in touch to discuss how I can put my skills to work for you... Thanks for stopping by! <img width="150" height="85" width_o="150" height_o="85" data-src="https://freight.cargo.site/t/original/i/b52372c2732258198e9265a5bf4e581b8f26159e1e93d4e3f845768abb2894cd/josh-tiny.png" data-mid="203640856" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/150/i/b52372c2732258198e9265a5bf4e581b8f26159e1e93d4e3f845768abb2894cd/josh-tiny.png" /> Promos  Campaigns  Fan engagement  Brand creative&nbsp; Behind the scenes&nbsp; Advertising  About me&nbsp;&nbsp; ︎&nbsp; ︎&nbsp; &nbsp;︎ https://joshuahertz.com/Promos-1 Fri, 17 Nov 2023 08:26:30 +0000 joshuahertz https://joshuahertz.com/Promos-1 PROMOS30-second stories. Some of these were parts of bigger campaigns; some were one-offs. They were all fun to write and bring to life. https://joshuahertz.com/Campaigns-1 Fri, 17 Nov 2023 08:21:09 +0000 joshuahertz https://joshuahertz.com/Campaigns-1 CAMPAIGNSDid someone say 360? The scope of a full campaign can be a beast, but that’s what makes it so creatively rewarding. Developing creative strategy and swimlanes to reach the target audiences... Finding different angles that will push the right buttons for the right people in the right context... &nbsp;Translating it all into a compelling, effective multi-platform campaign roll-out... Not to mention the thrill of revising one more deck one more time... https://joshuahertz.com/Brand-Creative Tue, 12 Dec 2023 00:51:02 +0000 joshuahertz https://joshuahertz.com/Brand-Creative BRAND CREATIVEBuild it, and they will come. (And stick around.) Don’t get me wrong, good content is key, but there’s more content out there than ever before. If you want people to find what you’ve got and stick around after they finish it, you’ve got to build a brand that viewers want to spend their time with. As creative director responsible for brand at both USA Network and Viaplay, I’ve had extensive experience working on brand and rebrand campaigns, brand identity and strategy, brand manifestos and anthems, brand guides, and tone of voice guidelines. Not all of these are things that I can post here, but I’m happy to share additional examples on request. https://joshuahertz.com/Fan-Engagement-1 Wed, 06 Dec 2023 12:00:36 +0000 joshuahertz https://joshuahertz.com/Fan-Engagement-1 FEEDING THE FANSWho said preaching to the converted was a waste of time? Sometimes it’s not about pulling in new viewers, but cultivating the ones you already have.&nbsp;If you’ve managed to build a passionate fan base for a show, you’ve got to reward them and feed their obsession. And if you do it right, those fans will spread the word for you. This kind of stuff is incredibly fun to work on: making exclusive content, inside jokes, hidden Easter eggs, and all the other things that help expand the world of the show into something even bigger. https://joshuahertz.com/Behind-the-scenes Tue, 12 Dec 2023 01:18:45 +0000 joshuahertz https://joshuahertz.com/Behind-the-scenes BEHIND THE SCENESThe content formerly known as EPK. <img width="1458" height="1068" width_o="1458" height_o="1068" data-src="https://freight.cargo.site/t/original/i/8a9be242ac2eefa46e05a2426d05ff453423b5d6e832d6ddcaa101d3751c84d6/vlcsnap-2024-01-30-14h21m14s165.png" data-mid="203167041" border="0" src="https://freight.cargo.site/w/1000/i/8a9be242ac2eefa46e05a2426d05ff453423b5d6e832d6ddcaa101d3751c84d6/vlcsnap-2024-01-30-14h21m14s165.png" /> Whether you’re doing in-depth interviews or rapidfire quizzes, set tours or silly games; whether it’s for social platforms or press exclusives, it’s all about getting something fun, interesting and unexpected enough that folks will want to watch - and share - it. You go in with a plan of what you want to capture - and then roll with the punches when everything changes at the last minute. The interview itself is always an adrenaline rush - rejiggering your carefully planned-out questions on the fly to keep things as relaxed and conversational as possible. Putting the subject at ease, while simultaneously tracking what useable bites we’re getting and keeping one eye on the clock. I love it. https://joshuahertz.com/WWE-Raw Fri, 02 Oct 2015 19:35:28 +0000 joshuahertz https://joshuahertz.com/WWE-Raw WWE RAW Scripted shoot spots&nbsp; ︎ 2013 Promax Gold for Live Event Spot. ︎ 2013 Promax Gold for Holiday/Seasonal Program Spot. ︎ 2013 Promax Bronze for Copywriting. ︎ 2013 New York Addy: Silver. WWE Superstars were some of my favorite talent to shoot with and it was always fun to play with the juxtaposition between their larger-than-life personas and mundane everyday surroundings. Like when Raw was moving to a new start time, and we got Vince McMahon to ask a bunch of WWE Superstars to spread the word... The promo&nbsp; was a huge hit with fans, garnering extensive social buzz and even its behind-the-scenes webisode - all of which helped RAW’s new time slot get its best ratings in a decade. &nbsp;Thankfully the Superstars were usually game for pretty much anything we threw at them. (That’s one advantage of working with people who are used to having actual chairs thrown at them on a regular basis.) At the opposite end of the tonal spectrum, you can find one of our more inspirational and anthemic approaches to the WWE here. https://joshuahertz.com/Law-Order-SVU Mon, 06 Feb 2017 01:32:04 +0000 joshuahertz https://joshuahertz.com/Law-Order-SVU LAW &amp; ORDER SVU Scripted shoot spot ︎ 2013 PromaxBDA Gold: Dramatic Program Spot or Campaign. It's always fun doing comedic spots for serious shows. For this one, we wanted to highlight how obsessed SVU fans are - with the insight that after so many seasons, New York City can be mapped out in SVU crime scenes... (Never mind that we had to shoot this in LA.) https://joshuahertz.com/WKC-Dog-Show Mon, 06 Feb 2017 01:31:36 +0000 joshuahertz https://joshuahertz.com/WKC-Dog-Show WKC DOG SHOW Scripted shoot spot ︎ 2016 Promax Bronze: Entertainment Program Spot This is what happens when you're promoting a dog show and don't have the budget to include any actual dogs in your shoot. https://joshuahertz.com/Burn-Notice Mon, 06 Feb 2017 01:34:53 +0000 joshuahertz https://joshuahertz.com/Burn-Notice BURN NOTICE Scripted clip spot The over-the-top action on Burn Notice was characteristically accompanied by Jeffrey Donovan's dead-pan narration, explaining how to act and think like a spy...&nbsp; So to promote a new season of Burn Notice, I wrote a promo in which he explained how to promote a new season of Burn Notice. So meta.