VIAPLAY
Brand principles and manifesto
Viaplay’s brand was in a transitional state when I joined the company. We wanted to position ourselves as the international streaming challenger, but there was a lot of internal confusion as to what this meant and how it affected our tonality.
I wrote these brand principles and manifesto in an effort to strenghthen brand understanding and buy-in across the organisation.
(I also developed extensive tone-of-voice guidelines, which can be found here.)
I wrote these brand principles and manifesto in an effort to strenghthen brand understanding and buy-in across the organisation.
(I also developed extensive tone-of-voice guidelines, which can be found here.)
