2023
Acting Head of Brand @ Viaplay Group, Copenhagen
Managed team responsible for cross-functional brand supervision in all markets. Duties included:
• Providing brand guidance and expertise to teams throughout the company to give consumers a consistent brand experience across all touchpoints
• Identifying and strengthening brand cues to build brand awareness and attribution in campaigns
• Evolving and expanding brand design system and architecture to address new corporate needs
• Developing an interactive, online, easily updated brand platform for the company intranet
• Managing timelines and budgets for brand campaigns and initiatives
• Overseeing brand research and tracking across all international markets
2021–2022
Senior Creative Director, Brand @ Viaplay Group, Copenhagen
Creative lead for all brand communication in core Nordic markets and international expansion territories (Netherlands, Poland, UK, US, Iceland, and the Baltics). Duties included:
• Delivering regional brand campaigns to build awareness and drive sales
• Managing creative pitches and campaign development from agencies in eight countries
• Adapting brand strategy and tonality to local language and culture for each market
• Presenting campaigns to senior leadership for signoff and handling external partner negotiations and agreements with studios, agencies and talent
• Crafting and implementing new tone of voice guidelines across all languages and markets
2017–2021
Senior Creative Director @ NBCUniversal, NYC (USA Network and SYFY)
Creative head of cross-functional team responsible for marketing campaigns to launch new shows, promote returning ones and drive all brand creative for the network. Duties included:
• Producing overarching creative strategies and swim lanes to drive 360º campaigns
• Directing creative process from start to finish: briefing and providing feedback to internal team, external agencies and freelancers on concepts, scripts, edits, shoots, production, editorial, etc.
• Supervising/directing on-set shoots and behind-the-scenes interviews with talent
• Managing showrunner- and A-list-talent-relationships
2014–2017
Editorial Director, Creative @ NBCUniversal, NYC (USA Network)
Responsible for network tonality across all touchpoints. Duties included:
• Working with creative directors and writer/producers to ensure that all messaging was on-brand
• Developing a new editorial tone of voice as part of a network rebrand
2011–2014
Senior Copywriter @ NBCUniversal, NYC (USA Network)
Promotion and marketing of original and acquired programming on the country’s #1 cable network: concepting/scripting/producing spots, overseeing/directing live shoots and post-production.
2007–2010
Copywriter @ Kirshenbaum Bond Senecal + Partners, NYC
This is where I learned the ins and outs of advertising, working on everything from fast food (Wendy’s) and finance (Capital One) to TVs (Panasonic) and tequila (Don Julio).
2006–2007
Copywriter @ Green Team Advertising, NYC
My first job in advertising was writing for a small agency specializing in environmentally responsible and socially progressive brands, cause-related marketing, and tourism.
AWARDS Clio Entertainment: Social Media, Multi-Platform (Gold), Social Media, Video (Bronze), Drama Spot (Bronze) Emmy: Outstanding Interactive Extension of a Linear Program Promax North America: Promo Campaign (Gold), Comedy Spot (Gold), Dramatic Spot (Gold), Live Event Spot (Gold), Special Event Spot (Gold), Best Use of Social Media (Gold), Brand Image Campaign (Silver), Interstitial Campaign (Bronze), Entertainment Program Spot (Bronze), Live Event Campaign (Bronze) Shorty: Entertainment (Winner) and Creative Use of Technology (Bronze) Facebook: “These-Campaigns-Filled-Us-With-Awe” Award Webby: Arts & Entertainment, Social Video LANGUAGES English (native), Danish (bilingual fluency), French (intermediate). REFERENCES Available upon request.