THE GREAT DEBATE
Launch campaign
The Great Debate was a comedy panel show, hosted by Baron Vaughn, in which geeky comedians and pop-culture aficionados debated some of the nerdiest questions imaginable. Star Wars vs. Star Trek? Zombies vs. Vampires? You get the idea. Not the most pressing issues in the world - but exactly the kind that SYFY viewers have passionate opinions about.
Although the show had a limited marketing budget, we did get the opportunity to capture a lot additional content on set with the host and panelists. (At least until covid shut down production during the last week of filming...)
Although the show had a limited marketing budget, we did get the opportunity to capture a lot additional content on set with the host and panelists. (At least until covid shut down production during the last week of filming...)
PROMOS
Our promos needed to quickly convey the basic premise of the show, showcase as many panelists as possible - with short fun bites that didn’t need to much context.
BTS EXPLAINER
We also produced an extended explainer piece for press and social usage.
PANELIST SPOTLIGHT
Many of our panelists had cult followings with exactly the type of fans who would love the show, so we created a lot social content pieces to showcase our stars (and which they could push out to their followers).
TARGETED CUSTOM DEBATE PROMPTS
The obvious place to target viewers who would love a show debating the merits of various fantasy/sci-fi franchises was while airing those kinds of movies. So created customized debate "prompts" to air in specific movies, conveying the concept of the show in a fun and interactive way.
