By the time the Mr. Robot returned for a final season, it had been off the air for almost two years, so an important lane of our marketing campaign was to provide recaps of the show’s complex storyline – and bring lapsed viewers up to speed. Who better to kick that off in an entertaining way than Leon – the show’s resident TV-aficionado/assassin played by Joey Bada$$? Premiering at a Tribeca Film Festival panel with the cast, this piece got fans excited and talking about the new season – long before there was new footage to share with them.
We also took the opportunity to see how well the cast could remember the past three seasons!
And finally we had creator and showrunner Sam Esmail give viewers the ultimate crash course in everything they needed to know about the show.
By the time the Mr. Robot returned for a final season, it had been off the air for almost two years, so an important lane of our marketing campaign was to provide recaps of the show’s complex storyline – and bring lapsed viewers up to speed. Who better to kick that off in an entertaining way than Leon – the show’s resident TV-aficionado/assassin played by Joey Bada$$? Premiering at a Tribeca Film Festival panel with the cast, this piece got fans excited and talking about the new season – long before there was new footage to share with them.
We also took the opportunity to see how well the cast could remember the past three seasons!
And finally we had creator and showrunner Sam Esmail give viewers the ultimate crash course in everything they needed to know/remember about the show.