FEEDING THE FANS

Who said preaching to the converted was a waste of time?

Sometimes it’s not about pulling in new viewers, but cultivating the ones you already have. If you’ve managed to build a passionate fan base for a show, you’ve got to reward them and feed their obsession. And if you do it right, those fans will spread the word for you. This kind of stuff is incredibly fun to work on: making exclusive content, inside jokes, hidden Easter eggs, and all the other things that help expand the world of the show into something even bigger.