BRAND CREATIVE

Build it, and they will come. (And stick around.)

Don’t get me wrong, good content is key, but there’s more content out there than ever before. If you want people to find what you’ve got and stick around after they finish it, you’ve got to build a brand that viewers want to spend their time with.

As creative director responsible for brand at both USA Network and Viaplay, I’ve had extensive experience working on brand and rebrand campaigns, brand identity and strategy, brand manifestos and anthems, brand guides, and tone of voice guidelines. Not all of these are things that I can post here, but I’m happy to share additional examples on request.