The Singleton is a beginner’s single malt – reasonably priced and easy to drink. The problem is that the novice scotch drinker, when faced with an intimidating
number of options, usually plays it safe and picks a brand that they’ve heard of or that they see others drinking. And Singleton doesn’t meet either of those criteria.

This campaign encouraged scotch drinkers to stand out from the crowd by choosing the Singleton.



Coasters:



Bottle neck hanger:

Print:




Billboards:




Banners: