GAME OF SUITS
Social/press stunt
Suits was big in 2013 - but not as big as Game of Thrones.
And when actors from GoT joined the Suits cast for a season, we wanted to make the most of it. Along with some custom art for EW, we put together a Suits trailer in the style of an overly dramatic Game of Thrones promo, letting fans know that some of their favorite actors were they could now find some of their favorite actors - and demonstrating that the law firm of Pearson-Darby could be as dangerous and double-dealing a place as Westoros.
Originally intended for only for social and digital, the spot generated so much buzz with fans of both shows that it ended up on-air as well. And Michelle Fairley (Lady Stark) thought it was "bloody brilliant..."
And when actors from GoT joined the Suits cast for a season, we wanted to make the most of it. Along with some custom art for EW, we put together a Suits trailer in the style of an overly dramatic Game of Thrones promo, letting fans know that some of their favorite actors were they could now find some of their favorite actors - and demonstrating that the law firm of Pearson-Darby could be as dangerous and double-dealing a place as Westoros.
Originally intended for only for social and digital, the spot generated so much buzz with fans of both shows that it ended up on-air as well. And Michelle Fairley (Lady Stark) thought it was "bloody brilliant..."
Check out more fun stuff I did for Suits here, here and here.