Problem #2: People don’t have strong loyalty to any particular drugstore brand and will shop at whichever one is most convenient.
Solution: Help consumers remember to pick up stuff at the drugstore when they are close to a CVS or using CVS-branded reminders.
Removable post-it notes with pre-written shopping list items:
CVS Reminder iPhone App alerts you when you’re near a CVS and your
shopping list has items on it. Also reorders your list to match store layout.
In-store reminders:
Promotional reminder wristbands and temporary tattoos:
